Insight Pack: Marketing to Women
This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women effectively.
This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women effectively.
Shining a light on the visibility of women’s sport coverage in the media.
Through interviews with sponsors, broadcasters and organisers of four major women’s sports we reveal the details behind some exciting developments made in the last few years.